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Basics of marketing your ideas...


The factors that matter most are:

 Similar to 4P's

  • product
  • price
  • place
  • promotion
the following are the fundamental parameters that influence buying or consumption...
  • person/persons...
  • educational background of the customers...
  • sophistication/cultural refinements...
  • financial status...
  • cultural factors....
  • attitudes toward life, society, money, wealth and relations
  • dreams/ambitions/aspirations of the customers...
  • general knowledge....
  • philosophy of life, in general...

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