Characteristics may have some of the following qualities:
- brief
- accurate
- clear...
- professional depth...
- clarity of purpose...
- clarity about 'actions' to be taken...
- timing of 'actions'...
- negotiation...
- decisions taken...
- mutual benefits..
- cost-benefit analysis...
- execution of jobs...
- marketing ideas and consumer psychology...
- finance
- business...
- profit...
- man-power...
- machines required...
- technology involved...
- services with concern for quality
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