Management talks...

Characteristics may have some of the following qualities:

• brief
• accurate
• clear...
• professional depth...
• clarity of purpose...
• clarity about 'actions' to be taken...
• timing of 'actions'...
• negotiation...
• decisions taken...
• mutual benefits..
• cost-benefit analysis...
• execution of jobs...
• marketing ideas and consumer psychology...
• finance
• business...
• profit...
• man-power...
• machines required...
• technology involved...
• services with concern for quality